Web design for local businesses

Your businessoutgrew yourwebsite.

I rebuild outdated sites for local businesses. Designed, written and usually live in 7 to 10 business days.

Before they call, they look you up.

Often on their phone, in a hurry.

If the site looks older than your work, they keep scrolling.

I fix that. New design, new words, built for the phone.

Four real businesses. Four new sites.

One is a client: a tattoo artist in Brazil, whose site is live. The other three are unsolicited concept redesigns: local businesses whose websites undersell them, rebuilt on my own to show what I do. They are not my clients, and their photos are licensed stock.

Tattoo artist/Campo Grande, Brazil

Gustavo Camargo

Client site, live

Built
His own tattoos, set in a gothic display face, with each style explained and booking one tap away on WhatsApp. Written in Portuguese, for his clients in Brazil.
  • His real work, never stock photos
  • The opening tattoo drawn in 3D, dot by dot
  • Booking on WhatsApp from every screen
Open the site for Gustavo Camargo

The live site

Med spa/Ocala, Florida

Luxury Medical Estheticians

Unsolicited concept redesign

Before
The site is a free Google Sites page: no domain of its own, no online booking, and the page opens on a template banner.
After
Black and tan, set in Bodoni, with every treatment and price in one place and a booking page that asks only what it needs.
  • Every treatment and price, easy to scan
  • Book a visit from any screen
  • Reviews in clients’ own words
Open the concept for Luxury Medical Estheticians
Their site, September 2026: Luxury Medical Estheticians, desktop
Their site, September 2026: Luxury Medical Estheticians, on a phone

The conceptTheir site, September 2026

Collision repair/El Paso, Texas

Sergio Lewis Body Shop

Unsolicited concept redesign

Before
Award badges from 2007 to 2009 and a flame-decal banner lead the page, and there is no button to ask for an estimate.
After
Rebuilt around the shop’s own counter sign, with the insurance question answered on the first screen.
  • Brand redrawn from the counter sign
  • Texas right to choose your shop, explained
  • Estimate request with photos, from a phone
Open the concept for Sergio Lewis Body Shop
Their site, September 2026: Sergio Lewis Body Shop, desktop
Their site, September 2026: Sergio Lewis Body Shop, on a phone

The conceptTheir site, September 2026

Roofing/Clive, Iowa

Walter Roofing

Unsolicited concept redesign

Before
The homepage is a single screen with two buttons: no phone number, no photos of their work, no form of its own.
After
Leads with the storm-damage job homeowners search for, with a 5.0 rating from 449 Google reviews up front.
  • One clear message on the first screen
  • Free inspection one tap away
  • Crew, materials and service area in plain view
Open the concept for Walter Roofing
Their homepage, September 2026: Walter Roofing, desktop
Their homepage, September 2026: Walter Roofing, on a phone

The conceptTheir homepage, September 2026

What every site comes with.

Your customers already wrote your headline.

I write every word from scratch, starting with the phrases your customers use in their own reviews.

Google review“Adriana te trata como familia”Spanish: “Adriana treats you like family.”
Concept headline, Luxury Medical EstheticiansTreated like family.
Google review“Like new!!!”
Concept headline, Sergio Lewis Body ShopLike new again, and we work with your insurer.
Customer review“…awesome from start to finish.”
Concept headline, Walter RoofingStorm-damaged roof? We handle it start to finish.

Built for the phone first.

Tap to call from any screen, pages that load fast on a cell signal and buttons sized for thumbs.

Ready for Google.

Technical SEO, schema markup and a sitemap, with your Google Business Profile reviewed and linked.

"@type": "AutoBodyShop",
"name": "Sergio Lewis Body Shop",
"telephone": "+1-915-593-0191",
"addressLocality": "El Paso"

Fast on a phone.

Mobile performance of the three concepts in my Google Lighthouse tests, out of 100.

Online, on your domain.

I set up the hosting and connect your domain.

From yes to live in about two weeks.

  1. Before day 1

    Brief

    You say yes and pay the 50% deposit. I study your business, your reviews and your competitors, then send a short list of questions. The clock starts when you approve the brief.

  2. Days 1 to 5

    Design

    I design the pages and write every word. You get a link to the first version, live on your phone.

  3. Days 6 to 8

    Refine

    Your changes go in. Then speed, search setup and a check on every screen size.

  4. Days 9 to 10

    Launch

    The second 50%, then your domain goes live and your Google profile gets linked.

Counted in business days from the approved brief. I confirm the date once I see the scope.

Straight pricing.

Starter

$900

For a small business that needs to look right, fast.

  • Up to 3 pages
  • Design from a proven system
  • Technical SEO
  • Contact form and tap to call
  • Built for phones first
Choose Starter

Premium

From$3,000

For a business that sells on first impressions.

  • Everything in Standard
  • Advanced scroll and interactive animation
  • A page for each service and city
  • More than one language
Choose Premium

Always included

Copy written from scratch, technical SEO, your Google Business Profile linked, and hosting and domain setup.

Not included

Photo and video production, online booking systems, CRM and automation setup, ongoing blog writing, ad management and monthly maintenance.

Payment

50% to start. 50% before the site goes live.

One person. No handoffs.

I’m Roger. I design, write and build every site myself, so the person you talk to is the person doing the work.

I work from Brazil, in a time zone that overlaps with US business hours, and I answer my own email.

Questions

Are the businesses above your clients?

Gustavo Camargo is: his site is live. The other three are not. They are unsolicited concept redesigns: real businesses whose sites I rebuilt on my own to show what I do. They did not ask for them and are not affiliated with me. If you own one of them and want the concept taken down, email me and it is gone within 48 hours.

How can it take only 7 to 10 business days?

One person, one process, no committee. The clock starts once the brief is approved, and I confirm the launch date after I see the scope.

What do you need from me?

Answers to a short list of questions, your logo if you have one and your photos if you have them. I write the words.

Do I need new photos?

Not to start. I work with the photos you have. Photo and video shoots are not included.

How do I pay?

Half to start and half before the site goes live, by bank transfer or PayPal.

What is not included?

Photo and video production, online booking systems, CRM and automation setup, ongoing blog writing, ad management and monthly maintenance. I tell you this up front so there are no surprises later.

Let’s rebuild yours.

Six quick questions, mostly taps. Or email me your business name and your website. Either way, I reply with the first things I would change.